Showing posts with label google ads. Show all posts
Showing posts with label google ads. Show all posts

Big changes in Google content scoring

Wow! Big changes in Google content scoring... don't fret just yet... things are probably in a state of flux with the transition to new google results.

* Link to relevant websites is WAY more valuable than it used to be.
* blockquote finally demoted from top 5 to 27. ouch!
* h1 makes a comeback! ... but is still more than half way down the list.
* p makes a comeback! Span, Div, A, H1-6 are on the decline!
* 40+ tags fall from the test SERPs! Which probably means there may be a new factor or limitation in play for sites.
* I am surprised to see HTML comments made the cut when so many other tags did not. Still not worth much priority though.
* SERP Quirking is back! Use caption to get multiple links for same page.

Key
--------------------------------
parent tag > child tag
tag.attribute
(tag incarnation).attribute

Rank Placement
---- -----------------------------
01 title
02 samp
03 acronym
04 linking to relevant pages
05 a.href
06 p
07 pre
08 inside a textarea
09 kbd
10 caption
11 small
12 code
13 strong
14 sub
15 u
16 center
17 cite
18 big
19 font
20 bdo
21 em
22 legend
23 button
24 table > thead > tr > td
25 abbr
26 address
27 blockquote
28 caption
29 div
30 span
31 del
32 ul > li
33 strike
34 ins
35 sup
36 dfn
37 body
38 tt
39 table > tr > td
40 dt
41 h1
42 i
43 s
44 h3
45 a
46 img.alt
47 select > option
48 object > param.name
49 object > param.value
50 input.value
51 (meta:keywords).content
52 (meta:description).content
53 (meta:author).content
54 URL
55 b
56 HTML comments

Happy Birthday AdSense [google adsense]

Original post by Jamie Firkus - Inside AdSense Team (from adsense blog)

AdSense is turning eight years old tomorrow! Growing to over two million publishers worldwide since our launch in 2003, we want to thank all of you for helping us expand and thrive.

As we celebrate AdSense, we want to share our appreciation for all the AdSense publishers whose innovation has made the last eight years so successful. The Google Display Network is comprised of many AdSense publishers like you: those who offer useful and engaging content for your community and serve as an effective channel for advertisers to connect with audiences.

For the last eight years, we've relied on your product feedback to help us improve, your success stories to inspire us, and your content to enhance the ecosystem of the world wide web. We look forward to growing older and wiser with all of you for many more years to come!

Google AdWords ReportsNextThe SEO BookGoogle AdWords Dynamic Keyword Insertion

Just another tip on improving conversion rates with Google AdWords. When search words appear in a Google ad they are bolded. A good way to improve click through rate (and thus lower price per click) is to place keywords in the ad.
Sometimes it may not be practical to create 100 different ads and 100 different groupings. If you have similar terms which can use the same creative description, but you would like to have the title dynamically match searched keywords you can.
The syntaxt for Google AdWords Dynamic Keyword Insertion is {keyword: }
When you create the AdWords creative place {keyword: } in the first line and then fill out the rest of the creative like normal. Automatically your title will match the search terms which will improve click through rates. Please note that Google does not want this feature used on search terms which are mis spelled or otherwise break their ad policies.
When you use {keyword: } make sure you place a keyword after it so that search terms which may be too long or are not processed correctly still have an ad to show. I know this because I had one of my Google AdWords ads disapproved for not doing this. For me I would probably use something like {keyword:SEO Book}.
Some people will want to try this with a huge catalog of products and will lose money in the process. When products are widely varying you want to send the person to the specific page for that product so you must specify that as well.
This technique is likely to be most profitable to those who use it on smaller niche specific areas...the whole thing that makes Google so appealing is that you can customize every aspect of your ad and track every cent spent from begining to end.
Dynamic keyword insertion capitalization:
{keyword:} will make the title small
{KeyWord:} will capitalize all the words in the Google AdWords ad title.

Montar el dvd

Montar el dvd

Para los que han descargado la iso de autocad 2011 y que han tenido el incoveniente de que al finalizar casi la instalacion les pide que inserten el cd2 aca les daré la solucion ,basta con que monten la imagen abran el disco cargado y seleccionen todos los archivos y luego los copien fuera del disco por ejemplo en el escritorio en una carpeta; luego de esto basta con darle click al setup e instalen el autocad.

PD: el problema se da por la razon de que la imagen es mas grande que la capacidad de un dvd
 normal (4.5 gb). si pueden cambiar la comfiguarcion de su lector de imagenes ISo a dvd5 es mejor aun.

Comenzar a instalar...

Click en ¨Instalar Productos¨

Siguiente...

Tildar ¨I Accept¨, click en ¨Siguiente¨...


Numero de serie:

666-69696969

Clave del producto

001C1


Siguiente...

Instalar...

Si...

Cuando termine de instalar:


DESCONECTARSE DE INTERNET (muy importante)


Dale click al Acceso directo del escritorio:


¨AutoCAD 2011 - Español¨


Activar...

Click en ¨Tengo un codigo de activacion de Autodesk¨

Copiar todo el numero q t da, ejemplo: 3XZL 6L3E KSAL 96PG YSCU EGAJ VH21 E6CZ

El numero es solo de ejemplo, ya q esto varia en relacion al pc.

Entra en la carpeta crack (dentro del la imagen), descomprime y ejecuta ¨xf-a2011-32bits.exe¨

Donde dice ¨REQUEST¨, pegas el numero q tenias copiado (El del ejemplo)

Dale click a ¨GENERATE¨ (pestaña q esta al medio del crack)

Ahora y muy importante!!!

Dale click a ¨MEM PATCH¨ (pestaña q esta a la derecha del crack)

Ahora copia todo el numero q t genero el crack (en el recuadro q dice ¨ACTIVATION¨)

y pegalo en la parte de activacion del Autocad...

T faltaran 2 cuadros a llenar (esto esta bien, para eso le das a ¨MEM PATCH¨)

Solo dale ¨Siguiente, terminar¨ y listo ya tienes el AUTOCAD 2011 FULL!!!!!!

GM.

The Future of Google Adsense

There are many ideas springing up concerning what AdSense will look like in the future and how the system will change as opposed to what it is now.

Firstly, it’s clear that targeting algorithms will become even better and more powerful then they are now. This has clearly been seen with the Google search engine itself over the last few years and it should be of no surprise as this happens with AdSense. Advertisers will appear in more appropriate results and those advertisers who manipulate their content to allow high paying keywords to appear may struggle to do this unless it is actually appropriate to their content.

Another thing which is bound to happen is more protection for AdWords advertisers concerning click fraud. Google acknowledges this to be a very key issue that it needs to address as quickly as possible and there’s no doubt it will happen as fast as possible. At the moment those who have high levels of traffic, can easily disguise IP addresses and increase CTR ( Click Through Rate).
Google is always keen on improving its products and this has been seen before in AdSense. The search engine company has introduced site-targeted AdSense CPM, “smart pricing” and domain blocking and there will probably be improvements that have already been added by other similar sites.
One such example is the option for the advertiser to have more control over where the content is being displayed. This could mean blocking your site from displaying on several addresses that host AdSense banners.

Another idea that has been advanced is that Google will integrate AdSense in other forms of media like newspapers or television and so on. While this might seem to be more on the science-fiction side of the facts there’s no indication that this might not happen.
Google have access to an international array of over 150,000 advertisers of whom may choose to penetrate offline markets in different countries. With Google’s strong network of advertisers, they may choose to appoint or allow offline distributors to create a format for Adwords advertising in content, in search and now offline. 

More options could be implemented for AdSense publishers, allowing them to specify keywords of their own. While Google has been reluctant of this there’s no indication that this will not happen in the future.
Also, a lot of people are demanding a clear specification of the pricing policy of AdSense. Google has given no indication of why this isn’t public information but at this moment it seems highly unlikely that such information will ever be present on Google AdSense.

Another feature that could find itself into AdSense would be letting website publishers see which links are generating clicks on their website and based on what keywords they arrive there.